Client: Cottage Business / Mesa, Arizona
Concept: The Aztec creation of salsa with tomatoes. Aztec lords combined chili peppers and ground squash seeds to tomatoes and other spices to create what we know today as salsa.
Graphic elements are derived from a traditional Aztec motif. The red and black color platform further supports the brand's premium positioning. Colors in the Azteca line are pulled from ingredients, making the packaging convenient for consumers to identify.