Client: Cottage Business / Mesa, Arizona
Concept: The Aztec creation of salsa with tomatoes. Aztec lords combined chili peppers and ground squash seeds to tomatoes and other spices to create what we know today as salsa.
Graphic elements are derived from a traditional Aztec motif. The red and black color platform further supports the brand's premium positioning. Colors in the Azteca line are pulled from ingredients, making the packaging convenient for consumers to identify.
Client: Acorn Science Resources / Dublin, Ireland
Concept: "Nuts About Science." / Stylized graphic comic appeal
I came up with a quirky acorn with a hypnotic eye to play off of the client's tagline. After the brand mark was drawn, I utilized the acorn character's "cap" to tie in the academic content sold in the store. Feed your brain: biology, chemistry and physics.
Client: Cold-Pressed Juice Cleanses / Costa Mesa, California
Concept: Sap contains simply 5 natural ingredients in each bottle: fruits, vegetables, nuts, seeds, nectar or herbs. Each beverage contains ingredients that are one of two colors.
The large, centered letters stand for the colors of the items within each bottle (orange/yellow, red/purple, white/tan, green/blue and yellow/green). Graphics are screen printed on a plastic bottle.
Client: EzPz Science Resources / Pearland, Texas
Concept: Interactive science labs and experiments for middle school aged students. Molecules and bubbles emphasize the playfulness, hands-on element of the brand.
Client: Hughes High School STEM Packs / Cincinnati, Ohio
Concept: Pragmatically merging content in science, technology, engineering and math rather than isolating each as a separate component. Color gradients serve to emphasize the inter-relationship of science, technology, engineering and math disciplines.
“Pasta!” is a large retail coffee table book (12"12") targeted at foodies, providing them with unique recipes, odd additives and translations of pasta shapes. Readers learn the history and evolution of pasta making. Content focuses on Italian pasta and how it made its mark across the world.
Client: Nature Works by Nature Conservancy / Youtube Live
Social media posts notifying educators of Nature Work's free virtual field trip to Coastal Peru taking place live on youtube. “Nature Works Everywhere gives teachers, students and families everything they need to start exploring and understanding nature around the globe alongside Nature Conservancy scientists.” Viewers can interact / chat with scientists during the trip by posting questions. I did this series of ads for Coastal Peru and I also did a series of ads for Nature Works Virtual Field Trip: China’s Great Forests.
Client: Jewelry Brand / Austin, Texas
Concept: Southwest black forms with a geometric twist
I created a lizard in a circular form to correspond with the geometric styling of the products. The logo was kept sleek with a simple white line to signify high quality.
Client: WLWT / NBC Affiliate / Cincinnati, Ohio
I designed an interactive pig for ArtWorks Big Pig Gig 2012. I didn't want to make a pig that just represented music. I wanted to make a pig that played music! I used the NBC peacock logo for inspiration. The steel xylophone plates represent the logo colors. Notes 1,3,2 play nbc chime.
Client: Market and Eatery / (Mt. Adams) Cincinnati, Ohio
Concept: "Selected with a conscious effort to represent producers whose dedication to responsible farming and honest craft mirror our own ethos in the kitchen and at home." Sprout focuses on high quality, fresh ingredients; and the restaurant interior features wood crates, benches and tables. Rustic imagery and green communicate the business's sustainable and home grown, natural positioning targeting millennial foodies.
A blog I created that provides art and design activities that integrate different content areas for elementary and home school teachers. Started in 2011 and ended in 2017, E is for Explore has gained over 2,000 worldwide followers that incorporate the lessons in their classroom!
Client: JCPenney / Plano, Texas
Concept: Sweater prototype / tags I designed for St. John’s Bay.
My inspiration was the North Atlantic, Newfoundland. Marl technique represented the rocky shorelines. Patchwork was derived from fishermen to provide functionality, preventing future wear and tear. Brand colors correlate with the unforgiving environment and imagery features vintage fishing industry photography.
